Social Media MarketingThat Brings Customers,Not Just Likes

I handle your social media management and paid marketing: content, video, community and ads on the platforms your customers use, then report on the leads and sales they bring.

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The Platforms I Manage

Pick a platform to see what gets done there. You only pay for the platforms your customers actually use.

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Facebook

The platform for local businesses, groups and ads that reach almost every age group.

What I Handle

  • Page setup and optimization
  • Posts, Reels and Stories
  • Messenger and comment replies
  • Reviews and recommendations
  • Facebook Groups for your community

Formats

PostsReelsStoriesGroupsLives
Ads: Meta ads for leads, messages, traffic and sales.

Social Media Management

Organic content, posting and community, handled every month so your accounts stay active, growing and answering customers. Open any service to see exactly what is included.

Social Media Audit and StrategyThe plan before the posting

A social media strategy decides which platforms you use, who you talk to, what you post and how success is measured, based on an audit of your accounts and competitors.

  • Account AuditYour profiles, content, engagement and past results reviewed.
  • Competitor AnalysisWhat your competitors post, what works for them and where the gaps are.
  • Audience ResearchWho your customers are, where they spend time and what they respond to.
  • Platform SelectionThe platforms worth your time and budget, and the ones to skip.
  • Goals and KPIsClear targets for reach, engagement, leads and sales.
  • Content Pillars and Brand VoiceThe topics you post about and a voice guide that keeps every post on brand.

Content CreationPosts people stop scrolling for

Content creation is the design, editing and writing of every post, made in the native format of each platform and on brand every time.

  • Graphic PostsBranded designs for offers, announcements, tips and quotes.
  • CarouselsSwipe posts that teach, compare or tell a story slide by slide.
  • Reels and Shorts EditingShort videos edited with captions, cuts, music and hooks.
  • Story ContentDaily stories with polls, questions, links and stickers.
  • Captions and CopyCaptions written to start conversations and drive action.
  • Hashtag and Keyword ResearchThe terms people search on each platform, used in every post.
  • Brand TemplatesReusable templates so your feed always looks consistent.

Management and SchedulingConsistent posting without the stress

Social media management keeps your accounts active with a planned content calendar, approved posts and publishing at the times your audience is online.

  • Content CalendarA monthly plan of every post, ready for your review.
  • Approval WorkflowYou approve posts before they go live, with easy edit requests.
  • Scheduling and PublishingPosts published at the best times for each platform.
  • Platform AdaptationOne idea adapted for each platform instead of copied everywhere.
  • Trend ParticipationRelevant trends and sounds used when they fit your brand.

Community ManagementEvery comment and message answered

Community management means replying to comments, messages and reviews quickly and in your voice, so followers become customers.

  • Comment RepliesEvery comment answered or acknowledged in your brand voice.
  • Inbox and DM ManagementMessages answered, with sales questions passed straight to you.
  • Review RepliesReplies to Facebook recommendations and other reviews.
  • ModerationSpam, scams and abusive comments hidden or removed.
  • Lead HandoffHot leads from comments and DMs sent to your inbox, WhatsApp or CRM.
  • Response GuidelinesApproved answers for common questions and difficult situations.

Profile Optimization and Social SEOFound when people search on social

Social SEO puts the words people search for into your profile, captions, on screen text and alt text, so your content shows up in search on TikTok, Instagram, YouTube and Pinterest.

  • Profile SetupNames, categories, contact buttons and business details completed.
  • Bio and LinksA clear bio and a link page that sends visitors where you want.
  • Highlights and CoversOrganized highlights and covers that answer common questions.
  • Keyword ResearchSearch terms researched for each platform.
  • Captions and On Screen TextKeywords placed where each platform reads them.
  • Consistent Business InfoThe same name, links and details on every account.

Influencer and UGC CampaignsReal people talking about your brand

Influencer marketing pays or partners with creators to reach their audience. UGC is content made by real customers or creators that you post and use in ads.

  • Creator ResearchCreators whose audience matches your customers, checked for fake followers.
  • Outreach and BriefsCreators contacted and briefed on your offer, message and rules.
  • UGC Creator SourcingCreators who make authentic videos for your page and ads.
  • Partnership AdsCreator posts boosted as ads from their account.
  • Campaign TrackingDiscount codes and tracked links to measure every creator.

Social CommerceSell directly from your posts

Social commerce lets people find and buy your products without leaving the app, through shops, product tags and catalog ads.

  • Facebook and Instagram ShopYour shop set up and connected to your product catalog.
  • Product TaggingProducts tagged in posts, Reels and Stories.
  • TikTok Shop SetupYour store, products and shop videos set up on TikTok.
  • Pinterest Product PinsYour catalog turned into shoppable pins.
  • Catalog SyncProducts synced from Shopify or WooCommerce so prices and stock stay accurate.

Analytics and ReportingResults you can understand

Social media reporting shows what was posted, what worked and what it brought your business, with a plan for next month.

  • Monthly ReportReach, engagement, followers, clicks, leads and sales in one report.
  • Content PerformanceYour best and weakest posts, and why.
  • Traffic and Leads From SocialWebsite visits and conversions tracked with UTM links in Google Analytics.
  • Competitor TrackingHow your accounts compare to your main competitors.
  • Next Month PlanWhat changes next month based on the results.

Social Media Marketing With Paid Ads

Campaigns planned for every stage of the buying journey, so ad spend goes to the people most likely to buy.

AwarenessGet seen by new people

Brand AwarenessReachVideo ViewsLocal Awareness

ConsiderationGet them interested

TrafficEngagementLead FormsWhatsApp and Messenger Ads

ConversionTurn them into customers

SalesCatalog AdsRetargetingAbandoned Cart
favicons?domain=facebookMeta Adsfavicons?domain=tiktokTikTok Adsfavicons?domain=linkedinLinkedIn Adsfavicons?domain=pinterestPinterest Adsfavicons?domain=youtubeYouTube Adsfavicons?domain=snapchatSnapchat AdsX Adsfavicons?domain=redditReddit Adsfavicons?domain=quoraQuora AdsNextdoor Adsfavicons?domain=telegramTelegram Ads

Account Setup

Business Manager, ad accounts and payment set up in your name.

Audience Targeting

Custom audiences, lookalikes and interests built from your customers.

Ad Creative

Image, video and carousel ads designed to stop the scroll.

Ad Copywriting

Headlines and text written for each audience and offer.

Pixel and Conversions API

Tracking that tells the platform who bought or enquired.

A/B Testing

Creatives, audiences and offers tested to find what works.

Budget Management

Spend moved to the ads and audiences that bring results.

Weekly Optimization

Bids, audiences and creatives adjusted every week.

Monthly Reporting

Spend, leads, sales and cost per result in plain language.

Ad spend is separate from the management fee and is paid by you directly to the platform, so you always see exactly what was spent.

Short Form Video That Gets Watched

Reels, Shorts and TikToks scripted, edited and captioned for each platform, from your footage, stock footage or AI video.

  • Hooks and ScriptsOpenings written to stop the scroll, and short scripts you can film from.
  • EditingCuts, pacing, zooms and transitions edited for each platform.
  • Captions and On Screen TextBurned in captions and keywords, because most people watch on mute.
  • Music and SoundTrending and licensed sounds matched to each platform.
  • Covers and ThumbnailsCovers that keep your grid clean and thumbnails that get clicks.
  • RepurposingOne long video or podcast turned into many short clips.

AI Video Production

More video, faster, without filming every piece. AI avatars, voiceovers, product videos and ad variations made for social media and checked by a person.

AI Avatar Videos

A presenter or spokesperson video made from a script, with your own consent based avatar or a stock avatar.

AI Voiceovers

Natural voiceovers in many accents and languages, or a clone of your own voice with your permission.

Text to Video

Short videos generated from a script or blog post, edited into a finished piece.

AI Product Videos

Product photos turned into motion videos for Reels, ads and shops.

AI UGC Style Ads

Creator style ad videos for testing many hooks and angles quickly.

Translation and Dubbing

Your existing videos translated and dubbed so one video reaches new markets.

AI Visuals and B Roll

Generated scenes, backgrounds and cutaways that fill gaps in your footage.

Auto Captions and Cleanup

Captions, background noise removal and filler word cleanup.

How AI Video Is Handled

  • Consent FirstYour face or voice is only used with your written permission.
  • Labelled CorrectlyRealistic AI content is labelled the way Meta, TikTok and YouTube require.
  • Human CheckedEvery AI video is reviewed and edited by a person before you see it.

AI Video Tools

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Every Format, Made for Each Platform

Content is sized and edited for where it will run, not resized from one post.

Reels and Shorts

Vertical video for Instagram, Facebook, TikTok and YouTube.

Carousels

Swipe posts for Instagram, Facebook and LinkedIn.

Stories

Full screen posts with links, polls and stickers.

Single Image Posts

Offers, announcements and branded graphics.

Pins

Tall pins designed for Pinterest search.

YouTube Videos

Landscape videos with thumbnails and chapters.

UGC Style Videos

Creator style videos for pages and ads.

Ad Creatives

Image, video and carousel ads sized for every placement.

Lives

Live sessions planned, promoted and repurposed.

Content Samples by Format

Example designs that show the content styles you can expect. Your content is designed around your own brand, offers and photos.

Fridays OnlyTwo for One LattesVisit Today
Cafe offer post
CarouselFive Signs Your Car Needs a Service
Auto repair carousel cover
Full Body Workout at HomeReel Cover
Gym Reel cover
This SaturdayOpen HouseBook a Viewing
Real estate Story
Dental TipReplace Your Toothbrush Every Season
Dental tip post
LinkedIn DocumentHow to Cut Reporting Time in Half
Consulting LinkedIn carousel
New CollectionShop Now
Ecommerce ad creative
Small Kitchen Ideas That Feel BiggerHome Services
Pinterest pin
Solar Panels Explained for Beginners
YouTube thumbnail

Which Platforms Fit Your Business?

Choose your business and your goal to see where to start.

Your Business

Your Main Goal

Where to Start

Get This Plan Quoted

Tracking and Account Setup Done Right

Ads only improve when the platform knows who bought. Every account is set up so results are measured and you own everything.

Meta Business Manager

Pages, Instagram, ad accounts and catalogs organized in one business account you own.

Meta Pixel and Conversions API

Website and server side tracking for leads, purchases and key actions.

TikTok Pixel and Events API

Conversions tracked for TikTok ads and audiences.

LinkedIn Insight Tag

Conversions and website visitors tracked for LinkedIn ads.

Pinterest Tag

Purchases and sign ups tracked from Pinterest.

UTM Links and Analytics

Every social link tagged so Google Analytics shows the traffic and sales from social.

Product Catalogs

Catalogs connected for shops and catalog ads.

Domain Verification

Your website domain verified with Meta and other platforms.

Access and Ownership

You own every account and asset. I get partner access only.

Account Problems? Get Help Fast

Hacked pages, disabled ad accounts and rejected ads handled through the platforms' official processes.

Recovery decisions are made by the platform, so no one can promise an outcome. You get the right steps, the right evidence and a secured account.

Hacked Facebook or Instagram

Recovery through Meta's official process, then two factor login and access cleanup.

Disabled Ad Account

The reason found and a review requested with the right information.

Rejected Ads

The policy issue found, the ad fixed and resubmitted or appealed.

Pixel Not Tracking

Pixel, Conversions API and events checked and fixed.

Restricted Page or Account

Restrictions reviewed and the steps to lift them followed.

Lost Admin Access

Access restored through Business Manager and the platform's official channels.

Reach Suddenly Dropped

Account status, content and posting checked to find the cause.

Duplicate or Unofficial Pages

Duplicate pages merged and unofficial pages reported.

What You Get Every Month

The recurring work inside every monthly social media plan.

Content Calendar

Every post planned and shared for approval before the month starts.

Posts Designed and Published

Graphics, carousels and captions published on schedule.

Reels, Shorts and Stories

Short videos and stories edited and posted.

Community Replies

Comments, messages and reviews answered.

Ads Optimized

Budgets, audiences and bids adjusted every week.

New Ad Creatives Tested

Fresh creatives tested so ads do not go stale.

Competitor Watch

What competitors are posting and running as ads.

Monthly Report and Call

Results, lessons and next month's plan on a short call.

Your Monthly Report, Section by Section

One clear report every month, followed by a short call. This is the layout every report follows.

Monthly Social Media ReportYour Business

Summary

What happened this month in plain words, and what it means.

Reach and Engagement

Reach, views, engagement and follower growth by platform.

Top Content

The posts and videos that performed best, and why.

Ads Results

Spend, leads, sales and cost per result by campaign.

Website and Leads

Clicks, visits and conversions from social in Google Analytics.

Next Month Plan

What changes next month and why.

Sample layout. Your report is filled with your own data from each platform and Google Analytics.

Get a Free Social Media Audit

Send your account links and get a clear review of what is working, what is not and what to fix first.

What the Audit Checks

  • Profile setup and bio on every platform
  • Content quality, formats and consistency
  • Engagement and community replies
  • Competitor accounts and what works for them
  • Social SEO: keywords in profiles and captions
  • Tracking: Pixel, Conversions API and UTM links
  • Ad account setup and campaign structure
  • The platforms worth your time

You get: a written summary of the biggest gaps and the order to fix them, with no obligation to hire.

How We Get Started

Nothing is posted or spent without your approval. You see the plan, the content and the ads before they go live.

Audit

Your accounts, competitors and past results reviewed.

Strategy

Platforms, audience, content pillars and goals agreed.

Setup

Profiles optimized, tracking installed and access set up in your name.

Content Calendar

The month's posts and ads planned and shared.

Create and Approve

Content created and approved by you before anything goes live.

Publish and Launch Ads

Posts published, community managed and ads running.

Report and Improve

Monthly results reviewed and the next plan adjusted.

Choose How You Want to Start

Every quote is custom, based on your platforms, content volume and ad budget.

Full Social

Social media management and paid marketing together, so both work toward the same goal.

  • Strategy and content calendar
  • Posts, Reels and Stories
  • Community management
  • Ads on the platforms that fit
  • Tracking and monthly report
Get a Quote

Social Audit and Strategy

A full review of your accounts and a plan your team can follow.

  • Account and competitor audit
  • Platform and content plan
  • Walkthrough call
Get a Quote

Organic Management

Content, posting and community handled every month.

  • Content calendar
  • Design and publishing
  • Comment and DM replies
Get a Quote

Ads Management

Paid campaigns planned, built and optimized.

  • Campaign setup and tracking
  • Ad creative and copy
  • Weekly optimization
Get a Quote

Content Only

Designed posts and edited videos delivered for your team to publish.

  • Graphics and carousels
  • Reels and Shorts editing
  • Captions included
Get a Quote

Social Media for Your Type of Business

What works on social changes by industry. Here is the content and ads plan that suits each type of business.

Ecommerce and Retail

Product Reels, shop tags, UGC and catalog ads.

Fashion and Apparel

Lookbooks, try on videos, creator collabs and shoppable posts.

Jewelry and Luxury

Close up product video, styled shoots and premium ad creative.

Beauty and Cosmetics

Tutorials, before and after content and influencer launches.

Salons and Barbers

Transformation Reels, Stories and booking links.

Restaurants and Cafes

Food Reels, offers, events and local awareness ads.

Food and Beverage Brands

Recipe content, product launches and retail store ads.

Clinics and Healthcare

Trust building posts, treatment explainers and booking ads.

Dental Clinics

Smile transformations, patient stories and consultation ads.

Health and Wellness

Educational content, practitioner videos and appointment ads.

Fitness and Gyms

Workout videos, member stories and trial offer ads.

Real Estate

Property Reels, area guides and lead form ads.

Home Services

Job videos, reviews and local lead ads.

Construction and Contractors

Project progress videos, finished work and quote ads.

Automotive

Vehicle walkarounds, service offers and dealership ads.

Hotels and Hospitality

Room tours, guest content and direct booking ads.

Travel and Tourism

Destination Reels, creator trips and package ads.

Schools and Education

Campus life, results and admission campaigns.

Online Courses and Coaches

Free value content, webinars and enrolment ads.

Law Firms

Legal explainers, LinkedIn authority posts and consultation ads.

Financial Services

Educational posts, trust content and compliant lead ads.

Consulting and Agencies

Founder content, case insights and LinkedIn lead ads.

Software and SaaS

Product demos, feature launches and LinkedIn lead ads.

Technology and Electronics

Unboxings, product comparisons and launch campaigns.

Entertainment and Media

Clips, trailers, community building and launch campaigns.

Events and Weddings

Event highlights, vendor features and booking ads.

Photographers and Creatives

Portfolio posts, behind the scenes and inquiry ads.

Personal Brands and Creators

Content strategy, growth and brand partnership readiness.

Pet Services and Products

Pet content, customer photos and local service ads.

Manufacturing and Industrial

Process videos, trade show content and LinkedIn ads.

Nonprofits and Charities

Impact stories, campaigns and donation drives.

And Many More

Not listed? Social media works for almost every business. Tell me yours and get a plan built for it.

How I Work With Your Accounts

The rules every account and campaign follows, so your brand and your data stay safe.

No Bots or Fake Followers

Growth comes from real content and real ads, never bought followers or engagement.

You Own Everything

Pages, ad accounts, pixels and content stay in your name. I get partner access only.

Nothing Posts Without Approval

You see and approve every post and ad before it goes live.

Ad Spend Stays in Your Account

You pay the platform directly and see every amount spent.

Honest Reporting

Reports show what worked and what did not, in plain language.

Platform Rules Followed

Content and ads follow each platform's policies to protect your accounts.

White Label Social Media for Agencies

Offer social media management and ads under your brand. I do the work, you keep the client.

Your Brand Only

Reports and calendars carry your logo. Your client never sees my name.

NDA on Request

Client details, content and ad data stay confidential.

Direct Line to You

Slack, WhatsApp or email. I talk to you, not your client.

Full or Partial Delivery

Hand over whole accounts or single tasks like content, ads or replies.

Calendars for Approval

Content calendars ready to send to your clients for sign off.

White Label Reports

Monthly reports in your format, ready to send.

The Tools Behind Every Post and Campaign

Grouped by the job they do, from planning and design to ads and reporting.

Meta

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Ads Platforms

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Design and Video

favicons?domain=canvaCanvafavicons?domain=capcutCapCutfavicons?domain=adobeAdobe Expressfavicons?domain=figmaFigma

Scheduling

favicons?domain=bufferBufferfavicons?domain=hootsuiteHootsuitefavicons?domain=laterLaterfavicons?domain=metricoolMetricool

Research and Ideas

favicons?domain=tiktokTikTok Creative Centerfavicons?domain=trends.googleGoogle Trendsfavicons?domain=answerthepublicAnswerThePublicfavicons?domain=chatgptChatGPT

Tracking and Reports

favicons?domain=analytics.googleGoogle Analyticsfavicons?domain=tagmanager.googleGoogle Tag Managerfavicons?domain=marketingplatform.googleLooker Studiofavicons?domain=studio.youtubeYouTube Studio

All trademarks belong to their owners. These are tools I use in my work, not partnerships.

Crisis and Reputation Management

When something goes wrong in public, a fast and calm response protects your brand.

Negative Post Going Viral

A calm public response, the issue moved to private messages and the facts made clear.

Review or Comment Attacks

Fake and abusive comments reported, hidden or removed under platform rules.

Fake Accounts Impersonating You

Impersonation reported and your followers warned where needed.

False Information About Your Business

Clear corrections posted and false content reported.

Customer Complaints in Public

Fast replies that show other customers you care and fix problems.

The Response Plan

  • Monitor mentions and comments
  • Assess the risk and agree on a response with you
  • Respond publicly with care
  • Move the conversation to private messages
  • Report and remove what breaks the rules
  • Review what happened and update your guidelines

What Affects Your Quote

Every plan is custom. These are the things that decide the price, so you only pay for what you need.

Number of Platforms

Each platform needs its own content, replies and reporting.

Content Volume

How many posts, Stories and videos you need each week.

Video and AI Video

Editing, scripting and AI video production add to the scope.

Community Management

How many comments, messages and reviews need replies.

Ads Management

The number of ad platforms and campaigns to run and optimize.

Reporting and Calls

Monthly reports are included. Extra reports and calls can be added.

Ad spend is always separate and paid by you directly to each platform.

Social Media Marketing Questions, Answered

Straight answers to what clients ask before they hire. Anything else? Ask on WhatsApp.

Every plan gets a custom quote. The price depends on the number of platforms, how many posts and videos you need each month, whether community management is included and whether ads are managed. Send your goals and platforms and you get a clear quote before anything starts.

No. Ad spend is separate from the management fee and is paid by you directly to Meta, TikTok, LinkedIn or the platform you advertise on. You see every amount spent in your own ad account.

Enough to test properly on one platform before scaling. The right budget depends on your market, offer and goal, so you get a recommended starting budget with your quote and it is adjusted once results come in.

Both. You can start with a one time audit and strategy, a one time account and tracking setup, or a monthly plan for content, community and ads.

Related Services

Get a Quote for Your Social Media

Organic content, paid ads or both. You get a clear plan, the platforms to focus on and a quote, with no obligation.

Send These for a Fast Quote

  • Your business and website
  • Links to your social accounts
  • The platforms you want to focus on
  • Your goal: leads, sales, bookings or awareness
  • Your monthly ad budget, if you plan to run ads