From No Website to 243K Search Impressions in 4 Months.
The Okavian Academy teaches Middle, Matric, Intermediate, O and A Level students in Lahore and online. We built its website, SEO, local listing, inquiry automation, email and social presence as 1 connected system.
The Results, Straight From Google.
Every number comes from the academy's own Search Console, Analytics and Business Profile dashboards for January to April 2026. Pick a channel.
From Zero to Page 1
A brand new domain reached an average position of 5.9. Daily clicks climbed sharply from late March and peaked at 139 in a single day on 20 April.
Where 3,279 Users Came From
3 in 4 visitors arrived from Google search, not ads.
Month by Month
266 interactions, January to April 2026. Monthly values read from the Business Profile charts.
real dashboards, nothing rounded up
Parents Were Searching. There Was Nowhere to Land.
The academy had a Business Profile and a good reputation, but no website, no search plan and no way to catch inquiries. The goal was a complete digital system, built from the ground up and ready to grow.
Where They Started
- No website, so no professional presence online
- No ongoing SEO to stay visible in search
- Inquiries handled by hand, with no system
- Social media not set up or branded
- No business email for credible communication
- Nothing in place to scale as the academy grows
What They Expected
- A professional website
- Better search visibility
- A system for student inquiries
- A stronger local presence
- Consistent branding everywhere
- Professional communication
Project Scope
1 profile in, 1 system out
6 Services, Run as 1 System.
Instead of a website now and SEO later, every service was planned together so each one feeds the next.
Website Development
A custom, mobile first WordPress site with SEO focused architecture and fast loading pages.
Search Engine Optimization
On page, technical and off page SEO every month to build lasting organic visibility.
Google Business Profile
Full profile optimization, a posting plan and review management for local search.
Social Media Setup
Branded, optimized pages on Facebook, Instagram, LinkedIn and YouTube.
Email Infrastructure
Business email on the academy's domain, with SPF, DKIM and DMARC set up.
Lead Automation
Consultation booking with instant notifications and a structured follow up for every inquiry.
each part feeds the next
Research Before a Single Page Was Built.
The plan came first: who the academy competes with, what parents search for and how an inquiry should flow from first click to booked consultation.
Competitor Analysis
Competing academies' websites, keywords and positioning, reviewed in depth.
Keyword Research
Keywords mapped by search volume, intent and how likely they are to bring inquiries.
SEO Planning
An on page, off page and technical roadmap for steady, lasting growth.
Content Planning
A content calendar built around the parent and student journey.
Website Structure
Page architecture designed for people, conversions and search crawlers.
Lead Generation
Several ways to get in touch, all feeding 1 automated follow up.
Local SEO Planning
Business Profile work, local citations and content aimed at Lahore searches.
Automation Workflow
Booking, email alerts and calendar entries, mapped end to end.
plan first, build second
Monthly SEO That Compounded.
SEO ran every month from the start, so the site grew into search instead of waiting to be found.
- On Page and ContentTitles, headings, copy and internal links tuned to real searches.
- Technical SEOIndexing, speed, schema and a clean site structure.
- Off Page and LocalCitations and local signals that support the Business Profile.
- Search Console TrackingMonthly checks on queries, pages and positions.
clicks took off in late March
A Website Parents Can Trust.
Parents choose an academy and students attend it. The site speaks to both, with real classes, a clear teaching method and an easy way to book a consultation.
SEO Friendly Build
Schema markup, semantic HTML and clean metadata on every page.
Mobile First
Built for parents searching on their phones, then scaled up.
Conversion Focused
Clear calls to action that lead to the inquiry form.
WhatsApp Chat
1 tap from any page to a real conversation with the academy.
Clear Page Hierarchy
Parent and child pages that crawlers and people both follow.
Fast Loading
Optimized for speed, which helps both visitors and rankings.
hover to pause the scroll
Inside the Homepage
Call or Book in the First Screen
8 Classes, 8 Cards
The Method, Not Just the Promise
Reasons Parents Stay
Admission in 4 Steps
A Form That Asks the Right Questions
A Business Profile That Works Harder.
The profile was the 1 thing that already existed. We optimized it for local search, then gave it a website to send people to.
- Profile audit and keyword mapping
- Services and categories optimized
- Photos and media updated
- Trust signals strengthened
How 1,079 People Found the Profile
- Google Search, mobile444
- Google Maps, mobile418
- Google Search, desktop156
- Google Maps, desktop61
4 out of 5 found it on a phone
Inquiries That Handle Themselves.
Visibility is wasted if inquiries get lost in a phone. A free booking workflow now captures every consultation request, day and night.
Parent Picks a Slot
Predefined consultation times, chosen online.
Calendar Entry
The booking lands in the academy's calendar.
Confirmation Sent
The parent gets an instant email confirmation.
Admin Alerted
The team is notified the moment it happens.
Follow Up
Every inquiry starts a structured follow up.
Easy Scheduling
Parents pick a date and time that suits them, without a phone call.
Automatic Reminders
Email confirmations and reminders go out on their own.
Calendar Sync
Every booking appears in the calendar with its details.
Want to See It Running?
We can walk you through the booking flow on a call.
no inquiry left on read
Business Email That Reaches the Inbox.
A message from a free email address looks less trustworthy to parents. Branded domain email, set up properly, fixes that.
Domain Email
Addresses on the academy's own domain for every department.
DNS and Security
Records configured so messages land in inboxes, not spam.
Every Device
Synced across desktop, mobile and web mail.
inbox, not spam
The Proof, Screen by Screen.
The original dashboards behind every number on this page. Tap any screen to see it full size.
- Search Console
- Google Analytics
- Business Profile Overview
- Call Tracking
- Direction Requests
- Optimized Profile
tap any screen to check it
12 Features Behind the Results.
Everything that went live across the website, search, local listing and communication.
- WhatsApp ChatInstant contact from any page.
- SEO Optimized StructureA hierarchy built for search.
- Responsive DesignDesktop, tablet and mobile.
- Consultation BookingPredefined time slots.
- Lead NotificationsAlerts and calendar entries.
- Business Profile OptimizationLocal visibility and trust.
- Professional EmailBranded and secured.
- Social Media Brand4 optimized platforms.
- Fast LoadingSpeed for people and SEO.
- Technical SEOIndexing and ranking basics.
- Trust for ParentsContent written for families.
- Analytics TrackingBehaviour measured from day 1.
Technologies and Platforms
proven tools, set up properly
Client Privacy, Respected
The live website address and some internal systems stay private at the client's request. The full walkthrough is available on a call.
The transformation has been incredible. We went from having no online presence to receiving automated student inquiries daily. The system Zain built saves us hours of administrative work every week.Director, The Okavian AcademyEducational institute owner
- +725%Calls from Google
- 3,279Website users
- 1,079Profile views
hours back, every week
Looking for Similar Results?
Website, SEO, local listing, automation and email, planned as 1 connected growth system. Tell us where you are starting from.
1 Brand Across 4 Platforms.
Parents check social media before they call. Every platform was set up and branded to match the website.
Facebook
Optimized page, cover banners and complete info fields.
LinkedIn
A professional page for the academy and its network.
Instagram
Branded bio, story highlights and first posts.
YouTube
Channel branding and a clear content structure.
same look everywhere