A VAT Software Website Built to Sell the Free Trial
Swift VAT Pro is Making Tax Digital bridging software from Bradford. It lets sole traders, companies and accountants send their VAT returns straight to HMRC from the spreadsheets and bookkeeping tools they already use. We designed the website from scratch in WordPress, wrote the copy, handled the on page and technical SEO, the speed and the mobile layouts, set up Google Search Console, Analytics and Tag Manager custom events, and linked the social profiles in the footer.
Website Receipt
swiftvatpro.co.uk
- DesignFrom Scratch
- PlatformWordPress
- CopyWritten for Every Page
- On Page SEOTitles, Meta, Headings
- Technical SEOSchema, Speed, Canonicals
- LayoutsDesktop to Phone
- TrackingGA, GTM, Search Console
2 Very Different Buyers
A sole trader wants to send 1 VAT return without learning new software. An accountant wants to file for dozens of clients from 1 dashboard.
The site had to talk to both, then send each one to the same place: the 30 day free trial.
Sole Traders and Companies
1 business, 1 VAT return each quarter, and no time to learn new software.
- Simple WordingPlain copy that explains Making Tax Digital without accounting jargon.
- An Easy Way InA Single plan for 1 company, with a 30 day free trial and no card needed.
- Proof It WorksTrustpilot reviews and a 30 day money back guarantee near the top.
- Help When StuckLive chat on every page and a callback form.
The Homepage, Section by Section
Every section has 1 job, from the promise at the top to the trial and callback bands at the bottom. This is the homepage we designed, coming together the way a visitor reads it.
Copy That Answers the Big Worries
People buying VAT software worry about cost, mistakes and getting stuck. So the first thing under the hero is 4 short promises, then real Trustpilot reviews from people who switched.
The Words That Do the Work- Peace of Mind
All packages are covered by a 30 day money back guarantee.
- Huge Savings
A price match if the same system is cheaper elsewhere.
- Out of Hours Support
Help by email, 24 hours a day, all year round.
- Scale Your Growth
Multi company and multi user add ons when the business grows.
We highly recommend Swift VAT Pro; it saves a lot of time and hassle.
David MillerVAT 100 Form so simple to submit, I strongly recommend Swift VAT Pro.
Bruse MorganSwift VAT Pro allowed us to scale with the growth of our Accountancy Firm.
Kevin Scott9 Features, Filled In Like a VAT Return
A VAT return has 9 boxes, so we gave the software 9 feature blocks. Each one names the feature, then says in 1 line why it matters to someone filing VAT.
8 Programs It Imports From
The biggest question a buyer has is whether it works with what they use now. So the homepage shows every bookkeeping program Swift VAT Pro imports from, right after the features.
4 Plans, Easy to Compare
We built the plan tables with a monthly and yearly switch, the same rows on every plan so they line up, and the Agent plan lifted as the one most accountants pick.
Single
1 company or sole trader
- 1 Company
- 1 User
- Instant VAT 100 View
- 30 Days Free Trial
Small Practice
Multi company, up to 20
- Up to 20 Companies
- 3 Users
- Company View Dashboard
- 30 Days Free Trial
Agent
Big agents with a lot of clients
- Up to 100 Companies
- 5 Users
- Company View Dashboard
- 30 Days Free Trial
Enterprise
Corporate agents with a lot of clients
- Unlimited Companies
- 10 Users
- Company View Dashboard
- 30 Days Free Trial
On Page and Technical SEO, Line by Line
These are the real tags from the homepage we built. Pick a line to see what it does.
Title Tag
Brand first, then the product, then the exact phrase people search for: Making Tax Digital.
- Contact Form 7 powers the callback form.
- Tawk live chat sits on every page.
- Trustpilot reviews are pulled onto the homepage.
- Social Profiles are set up and linked in the footer.
Tracking and Events
- GSCGoogle Search ConsoleVerified, with the sitemap submitted and indexing watched.
- GAGoogle AnalyticsEvery visit, source and page measured.
- GTMTag Manager Custom EventsCustom events for the key actions, such as trial sign ups and callback requests.
Checked in Google Lighthouse
96 for Performance on mobile, 91 on desktop and 100 for SEO on both, in Google's own audit tool.
Ready on Every Screen
The finished site worked on desktop, tablet and phone, and every page ended with the same 2 choices: start the free trial or ask for a callback.
Selling Software Online?
We will design the site from scratch, write the copy, handle the SEO and make every page lead to your trial or demo.
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