An Exterior Cleaning Website Redesigned to Win Quotes
Wicked Clean washes homes across Eastern Massachusetts and Southern New Hampshire. As the build partner for 180sites, we handled the whole job: the redesign and development, the service page copy, on page and technical SEO, Google Analytics, Search Console and Tag Manager setup, a 69 town service area, an instant quote page and the speed and security work.
What the Site Had to Do
Wicked Clean sells a visible result. Homeowners want to see the work, check the company covers their town and get a price fast. The site had to do all 3 before they reach for the phone.
- Win the QuoteA Request a Quote button in every section, leading to 1 short quote page.
- Prove the ResultBefore and after sliders on the home page, every service page and the gallery.
- Cover the MapA service area page that names every town the crews reach.
- Load Fast, Stay SafeLazy loaded images and a locked down WordPress install.
6 Service Pages, Written to Win the Job
We wrote and optimized a page for every service, so each one can be found for the search a homeowner types. Every page has its own place in the Services menu, an icon on the home page and a flip box that leads to it. Pick a tip to see what each page covers.
Pick a TipConcrete, brick, stone, decks and patios. The page explains when higher pressure is safe to use.
Its own page, plus a Deck and Patio flip boxInside a Service Page
Here is the Power Washing page, top to bottom. Keep scrolling and the page moves through its parts: proof first, then the area, then the questions, then the quote.
- Photo and Intro
- Benefits Tabs
- Comparison Table
- Before and After Sliders
- Service Area Map
- Core Services Icons
- Neighbor Reviews
- Power Washing FAQ
- What You Can Count On
- Request a Quote Banner
Before and After, on Every Page
Nothing sells a wash like the result. We built drag to compare sliders with Premium Addons and placed them on the home page, every service page and a full gallery page.
Wiped as You Arrive
6 Promises, 1 Struck Out
The site lists what every customer can count on, then crosses out the thing they fear most. We kept that idea and set it beside a table that compares Wicked Clean with independent and established washers.
The comparison table, built with Premium Addons
- Free On Site Consultation
- Highly Trained Technicians
- State of the Art Equipment
- Safe and Effective Soft Washing
- Licensed and Fully Insured Services
- 110% Satisfaction, Yes It Is Possible
- Splash and Dash Poor Quality Service
69 Towns on 1 Page
People search for a washer near them. The Areas We Serve page names every town the crews cover from their base in Hanover, adds Southern New Hampshire and Northern Massachusetts, and shows it all on a map.
Ripples From HanoverQuestions Answered Before the Call
Homeowners ask the same things before they book, so we wrote answers to 4 of them in an accordion and added FAQ schema as part of the technical SEO, so search engines can read them too.
How Do I Get a Quote?
Call, or use the free online quote tool at any time of day. With enough details, a quote can come back in minutes.
What If It Rains on My Day of Service?
Light and moderate rain does not stop most services and can even help. If it becomes a problem, the team calls to reschedule.
Are You Insured?
Yes. The company carries commercial liability insurance and its staff are covered by workers compensation.
Do You Use High Water Pressure?
Not on siding, shingles or roofs. Those get a low pressure soft wash with a custom detergent blend. Only concrete, brick and stone get higher pressure.
Reviews from local homeowners sit right above the questions.
Squeeze the Trigger, Get a Quote
Every road on the site ends at 1 page. We built Request a Quote around a Jobber request form, so each enquiry lands straight in the tool the crew already uses to schedule jobs.
- Request a Quote in the header, the hero and after every section
- A Jobber Request Form embedded on the quote page
- A Phone Line under the form for anyone who would rather talk
- An Exit Popup with a discount on 2 or more services
Booked From the Driveway
Most homeowners look at their dirty siding, then pick up their phone. We made every page responsive, so it reads and books just as well on a phone.
- The hero buttons change to Get Pricing and Click To Call
- The menu folds into 1 Menu button beside the logo
- Service icons sit 2 to a row, service boxes stack
- Before and after sliders stay full width and easy to drag
Everything We Handled, Racked and Ready
Wicked Clean got 1 team for the whole job, from the redesign to the tracking setup. No separate designer, writer and SEO agency to manage.
All in 1 PackageThe Site, Live and Working Today
The home page as it runs today, from the menu to the last Request a Quote banner, in 6 panels.
Still Winning QuotesYour Website Could Be the Next Job
We will redesign it, write every page, handle the SEO, tracking and speed, and wire up the quote form, so the site wins the work while you are out on the job.
Signed, Zain