A Clean Beauty Store Where Every Shelf Sells
DIME Beauty sells clean skincare, body care, fragrance and beauty products, plus full routines they call Systems. We built their whole Shopify store: a custom theme, 3 mega menus, a product finder, product pages with subscriptions, and the reviews, rewards and chat apps behind them.
1 Store, Built WholeTheme, menus, pages and apps
A Big Range, and Shoppers Who Know Their Skin
DIME shoppers rarely arrive just browsing. They come with a concern, such as acne, dark spots or dry skin, or with a favourite ingredient they already trust.
The range covers 4 categories, bundled routines and products people buy again every few weeks. The store had to help each shopper find the right product fast, then make it easy to come back for more.
What the Store Had to DoDIME BEAUTY STORE
- Help Every Shopper Find Their Product
- Let people shop by category, by skin concern or by ingredient, and guide anyone who is unsure with a finder and a skin quiz.
- Sell Routines, Not Just Bottles
- Give Systems their own menu and a way to build a custom routine, with savings shown on every bundle.
- Bring Shoppers Back
- Offer subscriptions on product pages, a rewards club, an app and an email list, so a first order turns into many.
SHOPIFYCUSTOM THEMECLEAN BEAUTY
The Home Page, Shelf by Shelf
Every section of the home page has 1 job. Scroll along the shelf: each product lifts, its label peels back, and the section we built for it comes forward.
Pick Any BottleA Promo Banner Built for Every Sale
The first screen carries the current campaign, so a returning shopper sees the deal before anything else.
- Built the announcement bar above the header for short store wide messages
- Set the sale headline beside 3 tiered discount codes, so the bigger the order, the bigger the saving
- Gave the banner 1 Treat Yourself button and a fresh photo for each campaign
- Made the banner a theme section the team can swap for every new sale
Tabs That Put the Best Products First
Right under the banner, 4 tabs let a shopper flip between what sells, what is new and full routines without leaving the page.
- Built a product carousel with 4 tabs: Best Sellers, New, Skincare and Systems
- Designed product cards with a badge, star rating, short line and price
- Added Save tags on bundles and an Add to Bag button on every card
- Used Shop Options for products that come in sizes or sets
A Mission Shoppers Can Scan
Clean beauty buyers check what a brand stands for. The mission had to read in seconds.
- Paired a large portrait with 4 brand values: Clean Ingredients, Approachable Luxury, Vegan and Cruelty Free, Sustainable
- Set each value as an icon in a slider with arrows
- Linked Learn More to the full brand story
4 Category Tiles Made From Texture
Shoppers who know what they want jump straight to a category. Each tile shows the feel of the product, not just a name.
- Built 4 tiles: Skincare, Body Care, Fragrance, and Beauty and Wellness
- Gave each tile a close up texture: cream, lotion, water drops and gloss
- Set the names in a serif italic that matches the brand
- Linked every tile to its own collection
A Brand Film on the Home Page
A short film shows the products on real skin, which photos alone cannot do.
- Placed the brand film full width under the category tiles
- Set it to start muted, with the player controls on screen
- Kept the frame wide and clean, with nothing over the footage
A Product Finder That Talks Like a Shopper
Shoppers who are not sure where to start get a finder written as a plain sentence.
- Built the finder as 1 sentence: I have a skin type, and I am looking for a product type
- Added 2 dropdowns and a Find Your Solution button that opens the matching products
- Added a Take Skin Quiz link for anyone who does not know their skin type
- Paired it with a portrait of 2 models with different skin
Rewards and the App, Side by Side
A first order is only the start. This band turns a shopper into a member.
- Built the Join the Club panel for DIME Rewards, with points for joining and a Join Now button
- Added a Log In link for members who already have an account
- Built the Get Our App panel with a phone photo and a download link
- Kept both panels the same height, so neither outshouts the other
A Footer That Keeps Shoppers Close
The footer is where shoppers look for help, policies and a way to stay in touch.
- Built the Emails That People Love signup with a Subscribe button
- Added the DIME Support hours and a currency selector
- Organised the links into 4 columns: Shop, About, Social and Help
A Product Page That Answers First
Skincare buyers want to know if a product suits their skin, what it costs on repeat and what happens if it does not work. We put every answer next to the Add to Bag button.
Watch the Markers- A Gallery With Texture ShotsThumbnails down the left show the bottle, the formula and the texture, so shoppers see what goes on their skin.
- Benefit Icons at a GlanceAll Skin Types, Brightening and Clean Formulas sit right under the name, with the size below.
- One Time or Auto Renew2 ways to buy, with the subscription saving and free shipping shown on the Auto Renew option.
- A Delivery ScheduleSubscribers pick how often it ships, with 45 days set as the recommended gap.
- Quantity and Add to BagA simple quantity stepper beside a full width Add to Bag button.
- Shipping and Returns Up FrontFree shipping over $50 in the U.S. and 60 day returns, said before the shopper scrolls.
- Answers in AccordionsOverview, Key Benefits and FAQs fold away, so the page stays short until someone wants detail.
- Proof Below the FoldUnder the buy box, 3 promises: the DIME Clean Promise, Leaping Bunny certified and EWG partner, then the Super Star Ingredients and how to apply it.
Collection Pages That Keep Selling
Every link in the mega menus opens a collection, from All Skincare to Acne and Blemishes. We built 1 collection template that works for all of them.
A Sale Tile in the GridThe Tools in the Palette
Shopify runs the store, a custom theme gives it the DIME look, and a small set of apps handles subscriptions, reviews, rewards and support.
Open the Palette1 Store, Built Whole
From the announcement bar to the footer, every page of the store came from us. Here is what the shopper gets, and the full home page as we delivered it.
Your ReceiptDIME BEAUTY
- Home page sections8
- Mega menus3
- Ways to browse the Shop menu4
- Product tabs on the home page4
- Ways to buy each product2
- Trust badges on collections3
Built on Shopify
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