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Every case study shows what we built, task by task, with proof from the live site.

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The GoSmallBiz Website, Fully Redesigned

GoSmallBiz helps small businesses with incorporation, legal, tax, marketing and HR, all in 1 place. Through Upwork, they asked us for a full website redesign. We rebuilt every page in Beaver Builder, wrote the new copy, drew a full set of line illustrations, set up the phone view of each page, and handled the on page SEO, technical SEO, speed and tracking.

See Before and After Visit the Live Site
Lift the Tracing Paper

Redesigned Through UpworkEvery page, rebuilt in Beaver Builder

A Platform With a Lot to Explain

GoSmallBiz sells plans and single services that cover almost everything a new company needs, from forming an LLC to building a website.

That is a long list for a busy owner to read. The redesign had to make it feel simple and friendly, and lead each visitor to the right plan.

The Notes on Our Desk
Make a Long List Feel ShortGroup a long list of services into a few plans and a handful of quick tasks.
Sell the Plans ClearlyShow what each plan includes, who it is for and what it costs, side by side.
Feel Friendly, Not CorporateUse light line drawings and plain words, so legal and tax topics feel less heavy.

The Old Site and the New One

On the left, the GoSmallBiz home page before the redesign. On the right, the page we designed and built. Drag the ruler to compare them.

Drag the Ruler
The redesigned GoSmallBiz home page: Powering Small Businesses over a line drawn street, then the plan cards The old GoSmallBiz home page: a blue hero with a login screen mockup and 3 icon columns BeforeAfter
1 Clear MessageA login screen mockup and 3 taglines became 1 headline, 1 promise and the 6 service areas in a single line.
Plans Up FrontVisitors used to scroll past a feature list to find a price. Now the plans, prices and checklists sit right under the hero.
A Friendlier FaceStock icons gave way to our own line drawings, so legal and tax help feels warm and easy to approach.

From Sketch to Site

The sections under the plans started as line sketches too. Scroll on: each sketch draws itself, then the real section we built wipes in over it.

Watch the Pencil

How We Can Help You

Visitors who do not want a plan yet pick a path, then a single task to start with.

  • Drew 3 path cards that grow with the business: a house for GO, an office for GUIDE, a tower for GROW
  • Showed which path is open, so visitors always know where they are
  • Set 4 quick task cards under the paths for owners who need just 1 thing done
  • Wrote each task as a plain action: Create your new business entity, Build your business plan

We Know Small Business

A short proof section, so a first time visitor sees why so many owners trust GoSmallBiz.

  • Opened with a play button and the heading We Know Small Business
  • Wrote a 2 line intro about the owners they have worked with
  • Set the company's own numbers in 3 cards, so trust is built at a glance

A Sketchbook of Line Drawings

We drew every illustration on the site in 1 thin line style: the street of shops, the clouds, a drawing for each plan and the buildings that guide visitors.

All Drawn In House
Main Street, under the hero
1 Street for Every Kind of Business A toy shop, a flower shop, a juice bar and a corner shop stand along 1 line, so any owner can picture their own business on it.
Clouds and Birds to Tie It Together Small clouds and birds float above the hero and the service pages, so every page shares the same sky.
A hot air balloon line drawing in a green panel
A balloon for GO
A plane line drawing
A plane for GUIDE
A rocket line drawing
A rocket for GROW
A house, an office block and a tower, drawn for the 3 help paths
A house, an office and a tower, growing with the business

4 Plans, 1 Clear Choice

The plans are what GoSmallBiz sells, so they sit right under the hero, each with its price, who it is for and a short checklist. Pick a plan to see it.

Tap a Plan
GO Leads the PageThe starter plan for new businesses comes first and widest, so a new owner sees where to begin before anything else.
GUIDE for Expert AnswersFor owners who need expert answers. A short checklist shows the legal, tax and marketing help it covers.
GROW for Reaching CustomersFor owners who want more customers. It sits beside GUIDE, so the 2 can be compared at a glance.
ComplyBright for Compliance TrainingFor businesses that need staff training, with everything included listed in 1 place.

Every Page, Redesigned

The home page set the style. We carried the same cards, drawings and plain words through every inner page of the site.

GoSmallBiz has since moved to a navy brand and new plans, so these pages are shown as they look on the live site today.

The Page Scrolls With You
gosmallbiz.com
The GoSmallBiz Services page The GoSmallBiz About page The GoSmallBiz Blog page The GoSmallBiz Contact page

Made for the Phone

Small business owners often check in from their phone. We set up the phone view of every page in Beaver Builder, section by section.

  • The menu folds into a single button, with the logo kept large
  • Headlines restack to fit, and buttons grow to an easy tap size
  • The street drawing crops to the shops in the middle
  • Plan cards stack in 1 column, in the same order as on desktop
Today's Live Phone View
The GoSmallBiz home page on a phone
The Services page on a phone
The About page on a phone

The Tools in the Case

A small set of tools, so the GoSmallBiz team can keep editing every page after we handed it over.

Sharpened and Ready
WordPressThe content system under every page
Beaver BuilderEvery layout built and edited visually
Beaver Builder ThemeThe header, footer and styles, with a child theme
Responsive SettingsPhone and tablet views for each section

Found, Fast and Measured

A redesign only pays off when people can find it, it opens fast and the team can see what visitors do. So every page we rebuilt also got the work underneath it.

Ticked Off in Pencil

Found

  • On Page SEOTitles, descriptions and headings planned for every page
  • Technical SEOSchema, canonical tags and a clean XML sitemap
  • Speed OptimizationImages lazy loaded and pages kept light, so they open fast

Measured

  • Search ConsoleSite verified, sitemap submitted and indexing watched
  • Google Analytics 4Every visit, source and page measured
  • Tag Manager EventsKey clicks and form sends tracked as events

Signed Off, Page by Page

From the top bar to the footer, here is the home page as we delivered it, and what went into the whole site.

The Title Block
PROJECTGoSmallBiz
SCOPEFull Website Redesign
HIRED THROUGHUpwork
BUILT INBeaver Builder
DESIGN AND BUILDSolutions by Zain
COPY AND DRAWINGSSolutions by Zain
SEO AND SPEEDOn Page, Technical, Speed
TRACKINGGA4, GTM, Search Console

Need a Redesign That Makes a Big Offer Feel Simple?

We will sketch it, write it, draw it and build it, page by page, in the builder your team already knows.

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