A Plumbing Website Built to Bring In Calls
Master Rooter is a plumbing and drain cleaning company in Mesa, Arizona, known as the Home of the Free Second Opinion. We handled everything for them. We designed the site from scratch, wrote and built 13 service pages and 8 city pages, did the on page and technical SEO, made it fast and mobile friendly, set up Search Console, GA4 and Tag Manager tracking, set up booking and coupons, and set up their Google Business Profile and social media profiles.
What a Plumbing Site Has to Do
A plumbing emergency does not wait. The site had to get a call fast, rank in every city the trucks reach, explain each service in plain words and show why Master Rooter can be trusted.
Built Around the CallCall Us Now and Schedule Online in the header, the hero and every page.
A page for each city the trucks cover, written around that city.
13 service pages, each with its own banner, copy and service list.
The free second opinion, reviews, license numbers and a 24/7 promise.
13 Service Pages, Written to Sell
We wrote a page for every service, each one optimized for the search people type when something breaks. Every page sits in the Our Services menu, on the Services page and in the sidebar of every inner page. Turn a valve to see what each page sells.
Turn a ValveLong lasting results for clogged drains, without the stress and headache.
8 City Pages for Local Search
People search for a plumber in their own city. We wrote and built a page for each city in the Locations menu, plus a Mesa drain cleaning page and the Learn About Mesa and Learn About Scottsdale guides, so Master Rooter shows up across the valley, not only in Mesa.
Also listed on the About page: 26 towns across the Phoenix Metropolitan Area, from Apache Junction to Youngtown.
Inside a Service Page
Here is the Drain Cleaning page. Every service page shares the same frame, so a visitor always knows where to call. Tap a marker to see what each part does.
A full width banner with the service name, the same on every service page.
The Free Second Opinion, Front and Center
The brand line is the best reason to call. We gave it its own band on the home page and wrote it into the Master Rooter Promise on the city pages.
Their Best Reason to CallThe Master Rooter Promise
- Free Second OpinionsA second look at another plumber's estimate, at no cost.
- Transparent PricingA straightforward pricing policy with no surprises or hidden fees.
- Expert TeamPlumbers who finish each job to the highest standard.
Proof Before They Pick Up the Phone
Before a stranger comes into the house, people check. We put the proof where they look: reviews in a slider, the Google rating and license numbers in the footer, and 24/7 in the header.
Trust at a GlanceOnline scheduling and a live phone line, day and night.
Both license numbers printed in the footer of every page.
The Google rating sits in the footer beside the hours.
Real customer reviews in a slider on the home page.
Book It, Call It or Clip a Coupon
Some people want to talk, some want to book at midnight and some want a deal. We gave each of them a way in on every page.
- Schedule Online Now in the header, beside 24/7 Online Scheduling
- Call Us Now Buttons in the hero and the closing band
- An Available Now Box with Schedule and Call buttons in every sidebar
- A Book Service Now Banner and a coupon card on the city pages
Found on the Map, Not Just the Site
Local search starts on Google Maps. Beyond the website, we set up the Google Business Profile and the social pages, and tied them back to the site.
Found on Google MapsSet up for the Mesa address and tied to the site with a Google Maps embed on the home page.
Master Rooter AZ and Free 2nd Opinion, set up and linked from the site.
City pages with a local community section and a Plumber Near Me answer for each city.
Called From a Flooded Kitchen
Most plumbing calls start on a phone, often in a hurry. We made every page responsive and fast on small screens, so the number is never far away.
- The phone number and Schedule Online sit at the very top
- The menu folds into 1 button
- Service cards and the sidebar stack into 1 column
- Call Us Now buttons stay large enough to tap with a wet hand
Everything We Handled, in 1 Toolbox
Master Rooter got 1 team for the whole job, from the first design to the Google listing. No separate designer, writer and SEO agency to manage.
All in 1 PackageChecked on Google PageSpeed Insights
The live site scores 92 for SEO and 96 for Best Practices in Google's own test, on mobile and desktop. Its code also carries the Search Console verification, GA4 and Tag Manager tags we set up.
The Site, Live and Working Today
The home page as it runs today, flowing top to bottom. Hover to pause it, tap to open it full size. Master Rooter has since joined Day and Night Air Conditioning, Heating and Plumbing, and the site we built still brings in their calls.
Still RunningNeed a Site That Keeps the Phone Ringing?
We will design it from scratch, write every page, handle the SEO and speed, and set up your Google and social profiles, so local customers find you first.
Talk Soon, Zain