A Safari Website Redesigned to Win Enquiries
Speke Travel plans tailor made African holidays from the UK, with a focus on Botswana, Namibia, South Africa and Tanzania. We handled the whole job: the redesign and development, the copy on every page, on page and technical SEO, speed optimization, Search Console, GA4 and Tag Manager tracking, a responsive build and the enquiry forms.
A Small Team With Big Trips to Sell
Speke Travel is a small, independent company. Its guests spend a lot on 1 trip, so the site had to feel personal, prove the money is safe and show real first hand knowledge of every country it sells.
The Packing ListWhat the Redesign Had to Pack
- A Tailor Made FeelShow that every trip is planned around the guest, not picked from a brochure.
- Trust Before the PricePut ATOL, the Travel Trust Association and 24 hour support where nervous buyers look.
- Depth on 4 CountriesGive each destination its own page with regions, sample trips and the best time to go.
- An Easy First QuestionLet visitors ask by form, phone or email from any page.
4 Countries, 1 Route
Speke only sells the countries it knows inside out. We wrote a page for each country and gave it a photo card on the home page with a short pitch and a sample trip length, so every country can be found and booked on its own.
Known Inside OutWildlife, wine country and coastline in 1 trip, with a card that links to the full country page.
Desert dunes, dramatic scenery and wildlife, pitched in 2 short lines over a sunset photo.
The authentic safari card, leading to the deepest country page on the site.
Safari on the mainland and beaches in the Indian Ocean, side by side.
Inside a Country Page: Botswana
A country page has a lot to say, so we wrote it in 4 parts with a jump bar under the banner, each with clear headings for search. Scroll down and the Botswana page scrolls with you, or pick a divider to jump to a part.
Scroll Through ItThe page opens on a lion banner with a breadcrumb, then a short introduction to the country.
- A jump bar under the banner links to all 4 parts
- What Makes Botswana Different, with its own photo
- Safari Style, then an Ask Us a Question button
Each region gets a photo card with its name and a 1 line pitch, so guests can scan the whole country fast.
- From Chobe National Park to Victoria Falls
- Built with Element Pack interactive cards
- Text sits on a dark fade so it reads on any photo
Sample trips show what is possible, with a note that every holiday is tailor made around the guest.
- Each card has a photo, a trip name and a Read More link
- Nights and a starting price sit under each name
- An Ask Us a Question button closes the grid
Plain copy explains the 3 seasons in Botswana, then a month by month table sums them up.
- Green, Shoulder and High Season explained
- A 12 month table built with Element Pack
- Light Aircraft notes follow for the remote camps
When to Go, at a Glance
The first question most guests ask is when to travel. We built a month by month table into the country page, so the answer is 1 look away. Here is the Botswana one.
1 Look AwayTrust, Stamped on Every Page
A safari is a big spend. We gave the reasons to trust Speke their own Why Book With Us and ATOL Protection pages, and repeated them where they matter: the home page, the country pages and the footer.
Checked at the BorderLicensed
ATOL ProtectionA full UK ATOL licence, explained on its own page in plain words.
Trust
100% Financial ProtectionMembership of the Travel Trust Association, so every payment is held in trust.
Support
UK and In Country HelpA team on call in the UK and on the ground for the whole trip.
Independent
Honest AdviceA small independent company that suggests what suits the guest.
The People Behind the Trips
Guests book with people, not a brand. The About page introduces Tim and Emma and their own years in Africa, and a testimonials slider on the main pages lets past guests do the rest.
Meet the GuidesEach founder gets a photo and a story in their own voice: how they found Africa, the countries they know best and why they plan trips for others.
Guest stories in a slider that sits on the main pages, just above the enquiry form, so proof comes right before the question.
Have a Question? Send a Postcard
Every page ends with a way to start planning. We set up the enquiry form in WPForms and the contact details beside it, so visitors can ask the way they like.
Wish You Were Here- The Enquiry FormName, email, phone, how they would like to be contacted and a message.
- Get in Touch DetailsA UK number, a USA toll free number and an email beside the form.
- A Newsletter SignupName and email just above the footer of every page.
- Ask Us a Question ButtonsPlaced through the country page, after the introduction and after the itineraries.
Planned From a Phone
Many guests browse trips on the sofa or the commute. We made every page responsive and fast on a phone, so long country pages stay easy to read.
- The menu folds into 1 button beside the logo
- Destination cards stack into 1 column
- Region cards and itineraries stack into 1 column too
- Form fields stretch to the full width for easy tapping
Everything We Handled, Tagged and Ready
Speke Travel got 1 team for the whole job, from the first layout to the last enquiry form. No separate designer, writer and SEO agency to manage.
All in 1 PackageThe Site, Live and Working Today
Here is the home page as it runs today, from the top bar to the footer, and what went into the site.
Still RunningPlanning a Website Worth the Journey?
We will design it, write it, handle the SEO and speed, and build it in Elementor, with pages deep enough to answer every question before a guest picks up the phone.
Yours, Zain