A Vegan Recipe Site Rebuilt toGet Found and Earn From Ads and Affiliates.
TheMushroomDen.com had great recipes that Google skipped, pages that took 15 seconds to load and no income. We fixed the technical and on page SEO, redesigned the site and got AdSense and affiliate sales working.
Great Recipes. A Website Holding Them Back.
The Mushroom Den publishes vegan recipes, from mushroom dishes to homemade vegan cheese, and earns from ads and affiliate products. The recipes were great. The website was not.
- Google was skipping many recipe pages
- Pages took 15 seconds to load
- The design felt old on phones
- Neither income stream was working
every one of these, fixed
6 Results. One Rebuild.
Keep scrolling and watch each problem turn into a result.
Google skipped many recipe pages
Indexing Fixed
Search Console errors cleared, so recipes can show up in Google.
Pages took 15 seconds to load
Grade A Speed
Ten times faster. GTmetrix 97%, PageSpeed 96 on desktop.
Google wasted visits on junk pages
Crawl Budget Cleaned Up
Google now spends its visits on real recipes.
English only
Languages
English, Dutch, French, Russian and Spanish.
No product income
Affiliate Shop Live
Recipes now link to the kitchen tools readers can buy.
No income from ads
AdSense Approved
Google approved the site, so it now earns from its traffic.
Is Google Skipping Your Pages Too?
Get a Free Site CheckEight Problems. One Plan.
We did not treat these as eight separate jobs. Each fix supports the others, so we planned them as one project.
Pages Google Skipped
Indexing fixes. Search Console errors found and cleared.
Google Wasting Time on Junk Pages
Crawl budget cleanup. robots.txt, sitemap, thin pages and broken links sorted.
Pages Took 15 Seconds to Load
Speed work. Down to 1.5 seconds with a Grade A score.
An Old Design That Was Hard to Use
Full redesign. Clean pages that work well on phones.
Recipes Nobody Was Searching For
Keyword research and on page SEO. Every post built around a real search.
No Way to Keep Readers
Email signup. A free vegan cheese ebook for new subscribers.
Traffic That Earned Nothing
AdSense and an affiliate shop. Two income streams from the same traffic.
English Only
Five languages. A switcher in the header.
Technical SEO
Foundation
A new design means nothing if Google cannot find the pages. So we fixed that first.
From Skipped to Indexed.
Google Search Console shows which pages are left out of search and why. We worked through each issue until the recipes could be indexed.
- "Discovered, Currently Not Indexed"Google knew these recipes existed but had not visited them yet. The crawl budget cleanup freed up Google's time to reach them.Not IndexedIndexed
- "Excluded by Noindex Tag"Some pages carried a tag telling Google to ignore them. We removed it from pages that should rank and kept it only where it belongs.ExcludedIndexed
Google's Time, Spent on Real Recipes.
Google only visits so many pages on each site. If it spends that time on junk, your best pages wait. We cleaned up four things.
- robots.txtTold Google to skip parts of the site that have no value in search.Wasted CrawlsFixed
- XML SitemapRebuilt it so it lists only the pages we want Google to find.MessyClean
- Thin Pages Set to NoindexPages with little content no longer take Google's time away from recipes.Wasted CrawlsNoindexed
- Redirects and 404sBroken links now point to the right pages, so Google and readers stop hitting dead ends.Dead EndsRedirected
Ten Times Faster.
Before: 15 seconds. We set up WP Rocket for caching and made the CSS, JavaScript and HTML files smaller. Pages now load in 1.5 seconds.
blink and it's loaded
The Redesign
With the foundation fixed, we gave readers a site worth staying on. Clean, easy to use on a phone and built around the recipes.
Every Page, Redesigned.
Built for Long Recipes.
Recipe posts are long. The new layout keeps them easy to follow, with a large photo, clear steps and related recipes at the end.
A Clear First Impression.
We updated the homepage so new visitors understand the brand and find a recipe quickly.
- New Logo
- New Banner
- Recipe Categories
- Contact Form
Does Your Website Feel Out of Date?
Talk About a RedesignGrowth and Monetisation
Then we made the traffic count. More readers from Google, more of them subscribing, and two ways for the site to earn.
Every Recipe Has a Search Target.
We found what people type into Google when they look for vegan recipes, matched each post to one of those searches and optimised the page around it.
- Keyword research for every recipe
- On page SEO: titles, descriptions and headings built around the keyword
- Image alt text and links between related recipes
Readers Become Subscribers.
Signup forms across the site offer a free vegan cheese ebook. Readers who enjoy one recipe now hear about the next one.
Five Languages, One Click.
A switcher in the header lets readers in other countries read every recipe in their own language.
Recipes That Sell Cookware.
A Kitchen Essentials shop links recipes to the tools used to make them. When a reader buys, the site earns a commission, so income does not rely on ads alone.
Approved by Google AdSense.
Google approved the site for AdSense. Ads sit between sections, so the site earns while recipes stay easy to read.
two income streams now
From Hidden to Earning.
The three milestones that changed what the site can do.
Homepage Updates
New logo, banner, recipe categories and contact form.
AdSense Approved
The site starts earning from its traffic.
Grade A Speed
1.5 seconds to load and 97% on GTmetrix at handover.
Want a Site That's Found, Fast and Earning?
Get a free website audit. We will check how Google crawls and indexes your site, how fast it loads and where it could earn more.